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CASE STUDY:

TN Capital

TN Capital's Digital Transformation
in Real Estate Development.

THE GOAL

TN Capital, a burgeoning real estate development group based on the West Coast of Florida, aimed to not only build a digital presence but to also attract motivated property sellers and potential joint-venture investors. They sought a comprehensive digital strategy that would amplify brand awareness, generate leads, and ultimately convert these leads into valuable business partnerships.

INSIGHTS

With the real estate market on the West Coast of Florida being highly competitive, TN Capital needed a nuanced approach to stand out. Realizing that their target audience—motivated sellers and investors—often engage through digital channels, we identified an opportunity to captivate this audience through tailored content and campaigns.

ACTION

Social Media Buildout: We revamped their Facebook and Instagram pages, turning them into robust platforms showcasing their projects and value propositions.

Acquisition Campaigns: Targeted ad campaigns were launched to attract motivated sellers on the West Coast, providing a channel to offload their properties.

Investor Engagement: Simultaneously, we ran national campaigns to pique the interest of potential investors looking for joint-venture opportunities in Florida.

Sales Materials: Created compelling sales brochures and presentation decks to nurture leads and provide comprehensive information to newcomers.

High-Converting Funnels: Implemented proven funnels designed to not only attract but also convert leads into tangible value for TN Capital.

RESULTS

Our multi-faceted approach significantly bolstered TN Capital's online presence, making them a recognized name in the real estate development sector.

The property acquisition campaigns led to a substantial influx of motivated sellers looking to engage with TN Capital. Our investor-targeted campaigns successfully reached a nationwide audience, bringing a wide range of investment opportunities to the table.

The sales materials were well-received, helping to nurture relationships and convert leads into profitable ventures. Our high-converting funnels ensured that the value generated was not just theoretical but led to concrete, beneficial partnerships for TN Capital.

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